Seite 128-129 - Cloud Migration Taiwan 2013

128
ථ၌༶ၑᐄ༶୚ື
129
Chapter 3
ࠅ݊ BYOD Ꮠ͜fᒅ൯ɢ੽ุਕӔഄ٫୅ᔷՑࡈɛԒɪf੽ࡡ͉Άุ࿁Άุ€B2B
ุਕᅼόdତίϞһεุٙਕᔷΣΆุ࿁܄˒€ B2C̹ٙఙᅼόdB2C ᅼόᜫӊɓ
ЗԴ͜٫Іʉ౛౥ᒅ൯ٙӔ֛f
Ы̀඲ࠅ ᆽ ڭ Ыʊᐝ༆൯࢕ٙᒅ൯ݴ೻€The Buyer’ s JourneydԨ˲ԱϤݴ ೻
ሜ዆ІʉٙЪجf
൯࢕ٙࣚ೻
࠯΋dЫც ࠅᆽႩٙ݊d ࠅᜫ൯࢕Ҭ੻ՑЫd׵Ϥdࠠࠅ ٙᗫᒟɗ݊ίЫٙਠ
ۜ̀඲ՈϞᛠйܓ€Differentiationfථ၌˰ޢd߰ʔՈਠۜतЍdఱഃഹ஗̹ఙଇ
Ӗf߰Ыٙਠۜ༧ɽ࢕ӚʡჿՇᅵdʮ̡ɰܘᗭၪܵ ڗɮəf
Ϥ̮dᒔცᆽႩঐ౤ԶԄλٙ؂ਕe၍ଣʿਯܝ ؂ਕd޴༰ෂ୕ٙᇞ׌ቖਯᅼόd
வɓᓃίථ၌˰ޢ һ̋ࠠࠅ fίཀ̘dӻ୕א ழ᜗ਯ̈ܝdஷ੬̥Ϟίӻ୕೯͛ਪᕚ
ࣛdር࢕ʑʧɝஈଣd್Ͼdίථ၌˰ޢ dር࢕ۆ ඲౤Զ˴ਗʿ৷ۜሯٙ؂ਕʑঐі
ˏԨवИ܄˒f
Ꮄሯٙ؂ਕʔසස̥ މəवИථ၌̹ఙʕٙ܄˒d̴һ݊௰ࠠࠅ ٙቖਯʈՈf
ɽεᅰอุਕԸ๕ԸІ׵પᑥБቖ€Recommendation Marketingdה ˸Ы̀඲͂ॎ
வ၇Бቖᅼόd੽Ա፠ପۜא ݊બᛆቖਯ€License sales-dependentٙᔚϞᅼόᔷΣ
؂ਕЇɪٙБቖᅼό€ਞԈྡ 3.6f
ථ၌મᒅ඄ಂ€Purchasing cycleၾɓছਠۜٙ඄ಂࢨʔεd್ථ၌મᒅ඄ಂ௰
ɽʔΝᓃί׵j܄˒ɗ̸̛݊዆ࡈમᒅݴ ೻ٙ˴ࠅ ɢඎfᒅ൯ٙӔ֛ɽ௅ʱԸІ׵ࡈ
ɛdϾࡈɛٙᒅ൯Ӕ֛ɽε݊Ҟ஺Ԩ੭ϞઋၫٙӔ֛fϤՍdҢ ࡁ͍ίԈᗇอጳٙ˜Ά
ุऊ൬٫™€Corporate Consumerdɰఱ݊ଡ଼ᔌlzٙࡈ ɛd஼နήओ̈ᓣࠦd˼ࡁ
ᒅɝථ၌؂ਕ͜˸༆Ӕਪᕚא ҁϓʈЪf
ӊЗ൯࢕˸ฤరٙ˙όᒅ൯ה ცࠅ ٙ؂ਕd˼ࡁึ̘ᄲݟe൙Пeᒅ൯ʿԴ͜༈
ධ؂ਕf߰Ыٙ؂ਕซࠅ੻Ց൯࢕ٙ ڡຕdఱ̀඲૶ูή࢝ତ௷̈Չ˼ᘩ ٫نٙପۜ
ᄆ࠽ f
್Ͼd܄˒ක֐Դ͜؂ਕԨʔ˾ڌ ዆ࡈ ᒅ൯඄ಂٙഐҼdԫྼɪdՑϤʑ̥ԐՑ
ɓ̒Ͼʊfᒔ඲ঐᜫ܄˒၍ଣᒅɝٙ؂ਕd߰ঐ෥တ༺ϓdʑϞዚึਗ਼һ৷චٙ؂ਕ
౤Զഗ܄˒Ը౤৷Չတจܓ dΎᔟ͟வԬᚥ܄પᑥՉ˼ᆑί܄˒f௰ܝdપᑥٙᅰඎ
ၾԴ͜٫߰݊੄εd̹ఙᄿعમ͜Ыٙ༆Ӕ˙ࣩd֣ࣛఱঐҖϓɓٰೌج Ҥל ٙቖਯ
ɢඎf
ᗫᒟࣛዚ
Ы̙˸੽Ӕഄࣛዚٙԉܓ ԸᏨൖᒅ൯඄ಂdίྡ 3.5 ʕdߘฤర™ၾ˜೯ତ™
චݬ ึࠦᑗ຅ɨᒅ൯ٙӔഄࣛዚiߘᒅ൯™චݬ ࣛdۆ݊˜ϓʹא ʔϓʹ™ٙӔഄ
ࣛዚiߘ၍ଣ™ၾ˜ʺॴ™චݬdۆ݊˜ቇ͜א ʔቇ͜™ٙӔഄࣛዚi௰ܝՑə˜પ
ྡ ൯࢕ٙࣚ೻ ቖਯஷ༩
˸*5ᅀਠٙᝈᓃ
Ꮸൖᒅ൯ݴ ೻
*5൯࢕
ྼყᒅ൯ݴ೻
࿀ᙂ
Ͻᅇ
Ӕ֛
ᒅ൯